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From September 2008; Updated August 2010 (as American troops leave Iraq)
By Terri Steele

The truth is, says Owens, these are the kinds of programs that will win the hearts and minds of Iraqis. “I think that in certain areas, we’ve done a good job – our troops have performed valiantly. But at this point, we could send a very strong message and show the world that we’re there for all the right reasons by providing reliable, politically-independent power, sharing leading-edge technology that can bring them the security, economic revitalization and opportunities for self-sufficiency they seek.”
Owens is cognizant of the fact that using oil to produce electricity is currently prevalent and cheap in Iraq, which can make the idea of solar – security notwithstanding – a tough sell to some.
“Oil is a polluting fossil fuel; it’s not a renewable resource – and we need it for so much more than to power vehicles and heat our homes and offices,” he noted. “It’s used in plastics, fertilizers and more products than most Americans are aware, products that regularly enhance our quality of life. We need to be prudent with how we deplete this finite resource.”
“Think of it this way,” Owens continued, “You live in a cozy cabin adorned with a beautiful shade tree. The tree provides comforting shade, cooling both you and your home in the summer. When winter rolls around, you need wood for your fireplace to warm your family, so you chop down that tree. What do you do when summer rolls around in a couple of months? The fact is, whether your energy source is here or half-way around the world, looking for clean, renewable alternatives to heating your home is the better long-term option.”
The immense potential of these ideas motivated him to draft a letter to his then-Commander-In-Chief, President George W. Bush and administration officials volunteering his services to “Green the Green Zone,” with the use of renewable solar photovoltaic technology.
“I offered to re-enlist as a public affairs officer with the mission of deploying solar technology across the rebuild areas, in the Green Zone, or on priority military bases across the region,” said Owens, “whatever could be most useful in achieving our objectives,” he said.
The White House never responded to his letter.
Owens is undeterred. We in America, Owens suggests, may have more in common with the people in Iraq than we think. “I realize now that like us, many Iraqis subscribe to the philosophy that a man’s home is his castle. We are on their land. They are criticizing us the way we might criticize someone doing battle on our turf. There are many Iraqi citizens over there questioning our motives who are anti-American in their minds, but they’re not combative or violent people. In general, they’re trying to go about their lives, find jobs to support their families and take care of their kids. Right now, many of their days are spent simply trying to make sure their families are fed,” he noted.
Back in Missouri, Owens, has embarked upon a campaign to educate folks from the “Show Me” state how the development of markets for (and use of) photovoltaic technologies can afford people here and abroad important solutions to escalating utility bills, falling home values, alarming unemployment, environmental concerns that come with the burning of fossil fuels and Americans’ dangerous dependence on foreign sources of oil. America currently uses 25% of the world’s oil supply, but this country holds only 3% of the world’s oil reserves.
The first leg in his educational tour of duty is collaborating with colleagues at the non-profit Columbia Climate Change Coalition (C4) to participate in the 13th Annual National Solar Tour. Sponsored by the American Solar Energy Society, it’s the largest grassroots solar event in the history of the United States. The tour he is helping organize is slated for October 18, 2008.
In 2008, 115,000 people in 46 states participated in the National Solar Tour. In 2009, that number rose to 150,000 across 49 states and Puerto Rico.
Owens was inspired to join the renewable revolution in late Summer of 2006, after one of his physics professors introduced him to Al Gore’s film, An Inconvenient Truth. There he met a woman named Monta Welch and together they formed the non-profit Columbia Climate Change Coalition.
“There’s so much that’s been done in this country to bring solar energy into the mainstream, we just need to get past that tipping point,” Owens said. “It’s good when people like Al Gore and T. Boone Pickens set high bars,” he suggested. “These goals are achievable. This is America. If we put our minds to it and have the right plan of action, we can succeed.”
Just as he enlisted in the Army to do his part to defend America from the terrorists who perpetrated 9-11, he is working in the area of renewable energy to educate people about the benefits of solar, and to help develop a burgeoning domestic industry that will contribute to America’s energy independence.
“One thing I learned overseas is how fortunate we are here in the United States,” notes Owens. “But in many respects, we are still pretty insulated from the harsh realities of the rest of the world. We have one of the finest qualities of life on this planet. We have freedoms that others only dream about. We have readily available electricity to power our homes and businesses, but we’re not acting responsibly.”
“No matter where we live, there are going to be people out there who put themselves first. But,” Owens emphasizes, “living in a free society isn’t free. And it’s not free to damage the environment, or do things at the expense of your fellow man. You know I was going down that path until I saw Gore’s documentary,” said Owens. “I must admit, I’ve always considered myself to the right of Al Gore, but he’s making sense to me, particularly after my experiences in Iraq.”
He says in the case of alternative energy, Americans could stand a lesson from the Germans. “When I was stationed in Germany, I saw first-hand a standard of living completely comparable to ours, but they’re doing things so differently – so efficiently,” said Owens. Germany has the highest per capita use of solar energy in the world.
“I’m working toward my Masters with the hope that I can again be a part of the solution,” said the 37-year-old veteran. “We have important work to do, whether it’s here or as ambassadors of the better way of life energy independence can bring abroad.”
“You know Missouri is a Native American name that means ‘people of the big canoe,’” he says. “It might sound corny, but we’re all in the big canoe together. We just have to figure this stuff out.”
It’s about individuals’ wills -- and society’s will. “If enough people took the time to understand the situation – and we took responsibility for ourselves and the impacts we make on this planet -- we might be doing things differently,” said Owens.
When it comes to evangelizing the important realm of renewable energy, Iraqi War veteran and Individual Ready Reservist Jeffrey Owens is active duty.
UPDATE, August, 2010: Jeffrey Owens is a soldier who can humbly say “Mission Accomplished.” He received his Master’s Degree in Physics from Columbia University in May of 2009. Today he serves as Executive Director of Show Me Solar, a nonprofit cooperative focused on increasing solar education and solar living and is conducting a curriculum of online solar sessions and blogs to help people incorporate solar into their daily lives. He is coordinating solar tours in the greater St. Louis and Columbia areas.